Projects

Challenge

Trading card dealers hosting live shows on platforms like YouTube and Twitch faced a significant friction point: customers had to constantly switch between the stream and the shop, leading to lost sales and poor user experience.

Solution

I developed a custom Shopify theme from the ground up that brings "QVC for trading cards" to life. The theme integrates directly with YouTube and Twitch, embedding both the live stream and chat functionality alongside browsable inventory. Customers can watch the show, participate in chat, and shop—all without leaving the website.

Technical Implementation

• Custom Liquid templating for Shopify theme architecture
• Real-time YouTube and Twitch API integration
• Responsive design ensuring optimal viewing on all devices
• Live chat embedding synchronized with streaming platforms
• Seamless inventory browsing during live shows

Challenge

NovaBreak needed to combat bot activity, reward loyal customers, and create a true community-driven e-commerce experience that would increase both sales and customer retention.

Solution

I led a complete website redesign and implemented a comprehensive loyalty and engagement system that integrated Discord with the e-commerce platform. The system ranked customers based on purchase history and community engagement, creating exclusive access tiers that rewarded the most loyal community members while deterring malicious bot activity.

Key Implementations

• Complete theme overhaul and modernization
• Discord integration with website login and ranking system
• Complex customer segmentation based on shop performance and engagement
• Locked system to deter bots and reward loyal customers
• Community engagement strategies through giveaways and promotions
• Social media integration for omnichannel marketing

Results

Role

As Senior Digital Experience Specialist, I optimize the company's website and mobile app to meet best-in-class standards for conversion rate optimization and user experience.

Key Responsibilities & Achievements

• Led and implemented UTM and web analytics strategy for comprehensive tracking and reporting
• Developed data-driven recommendations using PowerBI dashboards and analytics
• Established digital experience journey workflow for all omnichannel marketing activities
• Optimized touchpoints across social media, email, and website
• Implemented recommendations for growing first-party e-commerce platform
• Achieved consistent month-over-month increases in traffic and conversions
• Contributed to implementation of e-commerce, careers, and catering websites
• Worked cross-functionally to implement marketing strategies that increase basket size and sales

Challenge

Troy's Burgers, a beloved local burger chain with multiple locations, lacked an online presence. Customers couldn't find their menu online, and the business wasn't appearing in local search results.

Solution

I designed and developed a mobile-responsive website optimized for local search rankings. The site prominently features their menu, location information, and integrated online ordering directly with their POS system for a seamless customer experience.

Results

• Significant increase in local search visibility
• Growth in online orders through POS integration
• Improved customer access to menu information
• Enhanced brand presence across multiple locations

Challenge

The barber's existing Square site was outdated, had ADA violations, and didn't reflect the quality of service provided. The cumbersome URL made it difficult for clients to remember and share.

Solution

I created a clean, modern website with enhanced look and feel, secured a simple and memorable domain name, and integrated with the existing booking application. The new site is fully ADA compliant and provides a professional digital presence.

Results

• Stark increase in booked appointments
• Easy-to-share domain for client referrals
• ADA compliance achieved
• Modern, professional online presence
• Seamless booking system integration

Challenge

TQS Construction relied solely on phone calls for new business inquiries and lacked a professional online presence to showcase their work to potential clients.

Solution

I designed and built a clean portfolio website that showcases TQS Construction's work with high-quality imagery and project details. The site includes an integrated contact form system that allows clients to submit project inquiries via email, reducing the burden of managing all communications through phone calls.

Results

• Professional online portfolio for client presentations
• Streamlined inquiry process through email form submissions
• Reduced phone call burden for business development
• Enhanced credibility and professionalism